Seth Godin says
"You don't charge the search engines to send people to articles on your site, you pay them.
If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention."
This is in relation to Murdocks belief that he can work against or without Search Engines, particulary Google.
Murdock talks to Sky news
What Google says
This is Murdock not liking the fact that he can't control a huge part of the world media. It doesn't really matter if he stops his content going to Google, the web surfers, bloggers etc will still get the news, they will still read about whats going on, it just may not be from Sky News or another of Murdocks companies. It seems a needless war to be starting, and one that for once, may actually backfire or be lost by the media tycoon.
Seth Godin by the way is one of the most intuitive marketers around, his blog is here. I love reading his little notes every few days, they are always simple, to the point, easy to read and always have a timely relative slant on them.
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