Ireland heading right way digitally

Here's a couple of articles recently in the SB Post about the growing Irish on-line market, both as a marketing tool and a selling tool.

The first one here from Cillian Barry deals with some of the industry trends we may see in 2010.

The second article is also from the Post and shows how a Google Ad words campaign can help a business, in this case the massive Bord Gais "Big Switch" campaign.