Social Media for your business, it won't happen overnight

The reason social media is so difficult for most organizations

"It's a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul."

Link to Seth

Above is the latest of Seth Godins posts. Its something i meet every day, people wanting to know when they will be up on google, making money from facebook etc. I can't agree with Seth more, even in my own business, we're new, we realise it will take time for us to reach all the customers that are out there. It will take time for us to get up on the first page of google for keywords such as "Web Design Cork" or "Online Marketing Cork". Maybe someday we'll be up there for Irish nationwide searches, but it won't be tomorrow morning.

Like education has become a life long learning experience, from a business point of view so is social media for your business. If you rush in and try to be all things to all man you'll more than likely get caught somewhere in the middle, or the bottom............